Leer

A Studio Called Chirp was brought on to refresh the company logo in order to improve legibility and unify logo use across products.

It’s important to build on the recognizable color, layout, and use of ellipse shape, but to focus improvements by removing the shadow and gradient, and setting the holding shape at a straightforward angle.

These marks are used on products, in marketing materials, and on the Leer website.

When rebranding a company, it can be a good time to roll out an updated website.

The goals of the newly designed site were ease of finding products and simplifying online orders.